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The Saudi fashion leader PRINCESS NOURA BINT FAISAL AL SAUD, visionary brand builder JOHAN LINDEBERG, and next-generation creative BLUE LINDEBERG have come together to create JAY3LLE – a new progressive luxury brand based in Riyadh, launching with a women’s collection. 


PRINCESS NOURA BINT FAISAL AL SAUD 



JOHAN LINDEBERG




BLUE LINDEBERG