About:

JAY3LLE is a brand and creative project by Blue and Johan Lindeberg. Focusing on individually released, icon ITEMS. While Johan has a storied history in creating community brands, it is the first time the father-daughter team have created one together.

 

A note from us:

At JAY3LLE, we aspire to craft a sanctuary through ITEMS, moving beyond the notion of seasonal collections and filler products.

 

The ITEM Strategy is our blueprint for creative expression. By focusing solely on hero pieces, we ensure that every creation embodies the essence of JAY3LLE.

 

Each ITEM we introduce becomes a cornerstone of the JAY3LLE identity, ingrained in our DNA and history. Our commitment to each piece stands as a testament to our vision.

 

JAY3LLE transcends boundaries through cross-cultural collaboration. Through innovative projects spanning industries and disciplines, we create COMMUNITY items- unifying fashion with sports, art, sound, and culture.